- A form of non-probability sampling in which a researcher selects a sample from a population on the basis of his or her judgement, rather than by using statistical sampling techniques. For example, in marketing research an interviewer might interview a woman with a child because the questions relate to children's clothing. Such an approach can be valuable in qualitative marketing research
Big dictionary of business and management. 2014.
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non-probability sampling — A sampling procedure in which the sample is chosen on the basis of convenience, personal judgement (see judgemental sampling), quota controls (see quota sampling), or some other principle, rather than on the basis of random selection from a… … Big dictionary of business and management
sample — 1) A small quantity of a commodity, etc. , selected to represent the bulk of a quantity of goods. See sale by sample 2) A small quantity of a product, given to potential buyers to enable them to test its suitability for their purposes. 3) A group … Big dictionary of business and management
Comparables — (or comps) is a real estate appraisal term referring to properties with characteristics that are similar to a subject property whose value is being sought. This can be accomplished either by a real estate agent who attempts to establish the value … Wikipedia